B2B
Trade press ad launching Duracell’s new range of torches. Brief: their pure light helps you get the job done.
Trade press ad launching Duracell’s new range of torches. Brief: their pure light helps you get the job done.
Trade press ad launching Duracell’s new range of torches. Brief: their pure light helps you get the job done.
McVitie's Sweeet campaign trade press ad. Also developed specific tone of voice guidelines for btl media, as well as instore, trade engagement and retailer.com executions.
Tactile, interactive sales mailer for a small marketing agency. Offered a bottle of Champagne to anyone who popped all their bubble wrap. Double bubble.
Tactile, interactive sales mailer for a small marketing agency. Offered a bottle of Champagne to anyone who popped all their bubble wrap. Double bubble.
Interactive mailer that invited CEOs and MDs of large corporations to reconnect with their fun side and build a rocket. A unique service needed a different approach to break through the clutter.
Award-winning trade promotion that got retailers across the UK onboard with Camelot’s National Lottery ‘upgrade’. The cash-prize promotion echoed the new Lotto prize structure. Work included press ads and dm pack, as well as promotional concept and branding.
Specialist press ads aimed at Financial Advisors and in-line with Norwich Union's consumer brand campaign.
Trade campaign communicating the reliability of Brother printers.
Press ad. Part of trade campaign communicating the reliability of Brother printers.
My b2b experience is extremely broad. Past projects include trade press advertising, corporate video scripts and direct mail, as well as website copy, brochures and emailers.
I’ve worked on diverse accounts that range from a small, niche technology firm to a national loyalty scheme, creating ideas, content and copy, as well as occasional art direction.
A long list of b2b clients includes Norwich Union, First Choice, United Biscuits, Camelot, Gillette, Venus, Face Agency, Executive Offices Group, NHA Marketing, Scottish Widows, Met Life, Respond, NFU Mutual, AXA, Remarketing Technology, Nectar for Business
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Role Concepts, copy, creative direction and the odd dodgy scamp (well, they got the idea).
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For Norwich Union • First Choice • United Biscuits • Camelot • Gillette • Venus • Face Agency • Executive Offices Group • NHA Marketing • Scottish Widows • Met Life • Respond • NFU Mutual • Remarketing Technology • Nectar for Business
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Type Press & Online Advertising • DM • Video Scripts • Promotions • Brochures • Websites • Emailers • Newsletters • Sales Presenters • Events •
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