Alison Hockley, Conceptual Copywriter

Campaign and packaging concept for Grey London’s Branston pitch. The brief was to position the pickle brand as the ‘great British accompaniment’.

Campaign and packaging concept for Grey London’s Branston pitch. The brief was to position the pickle brand as the ‘great British accompaniment’.

Campaign and packaging concept for Grey London’s Branston pitch. The brief was to position the pickle brand as the ‘great British accompaniment’.

Campaign and packaging concept for Grey London’s Branston pitch. The brief was to position the pickle brand as the ‘great British accompaniment’.

Lucozade Energy new flavour launch 6-sheet.

Lucozade Energy new flavour launch 48-sheet.

Lucozade Energy new flavour launch back of pack copy.

Lucozade Energy new flavour launch petrol forecourt take-over.

Branding and integrated campaign to launch Better gym’s “inclusive” spa offering. Executions included location-specific OOH, digital ads, emailers, and cross-sell within Better gyms.

Branding and integrated campaign to launch Better Gym’s “inclusive” spa offering. Executions included location-specific OOH, digital ads, emailers, and cross-sell within Better gyms.

Branding and integrated campaign to launch Better Gym’s “inclusive” spa offering. Executions included location-specific OOH, digital ads, emailers, and cross-sell within Better gyms.

Branding and integrated campaign to launch Better Gym’s “inclusive” spa offering. Executions included location-specific OOH, digital ads, emailers, and cross-sell within Better gyms.

Press ad for Duracell’s rechargeable batteries, which are ready-to-use straight from the pack.

Double page press ad for Duracell’s new range of rechargers.

Press & digital ads persuading football fans to buy tickets for World Cup qualifiers

Copy & art direction for press ad. Part of an award-winning, integrated campaign and United Biscuits' “most successful ever launch”.

Press ad campaign aimed at marathon runners. One of three executions featuring shocking child abuse numbers.

TV script. Part of an integrated (broadcast, press and out of home) campaign. Other First Choice work includes radio and b2b dm.

TV scripts. Part of an integrated (broadcast, press and out of home) campaign. Other First Choice work includes radio and b2b dm.

48 sheet. This 3-dimensional outdoor ad featured a lifesized woman climbing into the scene. Part of an integrated (broadcast, press and out of home) campaign. Other First Choice work includes radio, press and b2b dm.

Out of home execution. Part of a tactical radio, press and outdoor campaign. Other First Choice work includes tv ads and trade dm.

30" radio ad. Part of a tactical radio, press and outdoor campaign. Other First Choice work includes tv ads and trade dm.

30" radio ad. Part of a tactical radio, press and outdoor campaign. Other First Choice work includes tv ads and trade dm.