Shopper • Promotional Marketing
![](https://carbon-media.accelerator.net/0000000dQqL/cPcSG9adwxKd3y0hHqsROR;300x600.jpeg?auto=webp)
McVitie’s sweeet Grocer.com takeover. Developed tone of voice guidelines for btl campaign, as well as creating various POS, retailer.com and trade engagement pieces.
![](https://carbon-media.accelerator.net/0000000dQqL/5xY7lepwRkhcMCZ5VHKZH5;960x1406.jpeg?auto=webp)
McVitie's sweeet instore items. Developed tone of voice guidelines for btl campaign, as well as creating various POS, retailer.com and trade engagement pieces.
![](https://carbon-media.accelerator.net/0000000dQqL/e4Z1JB53HKtddF6YfF8PH9;892x1136.jpeg?auto=webp)
McVitie’s sweeet instore items. Developed tone of voice guidelines for btl campaign, as well as creating various POS, retailer.com and trade engagement pieces.
![](https://carbon-media.accelerator.net/0000000dQqL/2PabJ64HYH4gnLDwLmDxEC;749x531.jpeg?auto=webp)
Overall concept for 360° campaign, plus shopper executions.
![](https://carbon-media.accelerator.net/0000000dQqL/72zoTO5fVFzf6VPnrdNRpq;960x678.jpeg?auto=webp)
Simple, engaging POS communication for Duracell’s speedy chargers.
![](https://carbon-media.accelerator.net/0000000dQqL/h7xD5ES8vsxcyOjNUJe4i5;960x430.jpeg?auto=webp)
Overall concept for 360° gifting campaign, plus shopper executions. Based on the insight that Christmas shopping is stressful.
![](https://carbon-media.accelerator.net/0000000dQqL/00qeoSbv9xLdcinsDTuXJt;960x678.jpeg?auto=webp)
Award-winning Oddities launch campaign, POS items.
![](https://carbon-media.accelerator.net/0000000dQqL/cViar9qZHWXcrdtYKzhDrw;960x1480.jpeg?auto=webp)
Award-winning Oddities launch campaign, POS items.
![](https://carbon-media.accelerator.net/0000000dQqL/j3GgxqrzoKKcZH2wlSjWcP;960x799.jpeg?auto=webp)
Claim development and concept for shopper campaign.
![](https://carbon-media.accelerator.net/0000000dQqL/hWaa5e0qGB1bktCyHcgusx;960x678.jpeg?auto=webp)
Father’s Day promotion concept and copy.
![](https://carbon-media.accelerator.net/0000000dQqL/lRJwrxyTTKYd86TSWVvKes;960x678.jpeg?auto=webp)
Father’s Day promotion concept and copy.
![](https://carbon-media.accelerator.net/0000000dQqL/fWVxdBpyv4MfGfrG3jFshL;960x678.jpeg?auto=webp)
Overall concept for 360° campaign, plus shopper executions.
![](https://carbon-media.accelerator.net/0000000dQqL/l7AUL5fuzYpbm6BoW02lnq;960x720.jpeg?auto=webp)
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
![](https://carbon-media.accelerator.net/0000000dQqL/a7FRdWowZdMdCy2zUbQ3Hy;960x678.jpeg?auto=webp)
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
![](https://carbon-media.accelerator.net/0000000dQqL/a4vRMQxeJF9faDb8LCwh8O;960x678.jpeg?auto=webp)
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
![](https://carbon-media.accelerator.net/0000000dQqL/2ZL5I7UxqUMcLfNE2mdH7j;960x678.jpeg?auto=webp)
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
![](https://carbon-media.accelerator.net/0000000dQqL/cBLit0TfBiubpOUNTHbXjz;960x678.jpeg?auto=webp)
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
![](https://carbon-media.accelerator.net/0000000dQqL/gnBlwex4jCpbnn2UqVFkrc;960x686.jpeg?auto=webp)
POS copy using brand tone of voice to convey the ‘sensorial’ product feature and hair benefit in one line.
![](https://carbon-media.accelerator.net/0000000dQqL/3xWXZwh1EISg86GnqeSZJ0;960x712.jpeg?auto=webp)
POS copy that blended the brand’s tone of voice with that of new brand ambassador, Nicole Scherzinger.
![](https://carbon-media.accelerator.net/0000000dQqL/bjb1U1ZkIkJeTTVnwu4q3S;960x678.jpeg?auto=webp)
POS copy for Herbal Essences' new ‘Naked’ free-from range.
![](https://carbon-media.accelerator.net/0000000dQqL/ckibtz5XNE0g7WY34uOraQ;960x678.jpeg?auto=webp)
Free bottle carrier concept. To help overcome purchase barrier.
My creative shopper experience covers everything from point of sale material to engaging experiential and promotional marketing executions. I am also experienced at developing store-back strategies.
Almost all my shopper projects form part of integrated campaigns, created as part of a cross-agency, multi-disciplinary team. Many of them have been developed from my overall campaign idea. In other words, the atl, digital and pr executions were all driven by my concept.
Clients include: Gillette, Venus, Duracell, Fairy, Braun, McVitie’s, Go Ahead, Oddities, Herbal Essences, Febreze, P&G, Weetabix, Pringles, Kellogg’s, Country Life, Wolf Blass, Old Speckled Hen
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For Gillette • Venus • Duracell • Fairy • Braun • McVitie’s • Go Ahead • Oddities • Herbal Essences • Febreze • P&G • Weetabix • Pringles • Kellogg’s • Country Life • Wolf Blass • Old Speckled Hen
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Type POS • Proximity Media • Experiential • E-comm • Partnership Mktg • Sales Promotion • Path to Purchase Planning
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