Shopper • Promotional Marketing
McVitie’s sweeet Grocer.com takeover. Developed tone of voice guidelines for btl campaign, as well as creating various POS, retailer.com and trade engagement pieces.
McVitie's sweeet instore items. Developed tone of voice guidelines for btl campaign, as well as creating various POS, retailer.com and trade engagement pieces.
McVitie’s sweeet instore items. Developed tone of voice guidelines for btl campaign, as well as creating various POS, retailer.com and trade engagement pieces.
Overall concept for 360° campaign, plus shopper executions.
Simple, engaging POS communication for Duracell’s speedy chargers.
Overall concept for 360° gifting campaign, plus shopper executions. Based on the insight that Christmas shopping is stressful.
Award-winning Oddities launch campaign, POS items.
Award-winning Oddities launch campaign, POS items.
Claim development and concept for shopper campaign.
Father’s Day promotion concept and copy.
Father’s Day promotion concept and copy.
Overall concept for 360° campaign, plus shopper executions.
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
Autumn campaign for brewers' association Let There Be Beer. Copy for POS to encourage people to buy beer with their weekly shop.
POS copy using brand tone of voice to convey the ‘sensorial’ product feature and hair benefit in one line.
POS copy that blended the brand’s tone of voice with that of new brand ambassador, Nicole Scherzinger.
POS copy for Herbal Essences' new ‘Naked’ free-from range.
Free bottle carrier concept. To help overcome purchase barrier.
My creative shopper experience covers everything from point of sale material to engaging experiential and promotional marketing executions. I am also experienced at developing store-back strategies.
Almost all my shopper projects form part of integrated campaigns, created as part of a cross-agency, multi-disciplinary team. Many of them have been developed from my overall campaign idea. In other words, the atl, digital and pr executions were all driven by my concept.
Clients include: Gillette, Venus, Duracell, Fairy, Braun, McVitie’s, Go Ahead, Oddities, Herbal Essences, Febreze, P&G, Weetabix, Pringles, Kellogg’s, Country Life, Wolf Blass, Old Speckled Hen
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For Gillette • Venus • Duracell • Fairy • Braun • McVitie’s • Go Ahead • Oddities • Herbal Essences • Febreze • P&G • Weetabix • Pringles • Kellogg’s • Country Life • Wolf Blass • Old Speckled Hen
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Type POS • Proximity Media • Experiential • E-comm • Partnership Mktg • Sales Promotion • Path to Purchase Planning
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